Author - Sue Punshon

What’s In It For Me (WII-FM)

A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate "What's in it for me (WIIF)" to their customers.  Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on...

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Level 4: HR Productivity & Motivation Menu

  There is always more to be done than you possibly have time for. With YOUR specific issue in mind, select the area below that best fits. Note: Campaign, Skills Module or Leader's Briefings signup may be required for some articles If you want to work reasonable hours, and have a life outside the...

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How Gross Margin Analysis Boosts Profit Explained

Gross Margin Analysis opens the door to understanding the complex interactions between Revenue, COGS (Cost of Goods Sold or Operating Expenses) and Gross Profit.  It can be hard to understand why (e.g.) Revenue is going up but Gross Profit is going down!  Gross Margin also lets you measure the operating...

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Generate a Million Ideas Quickly

Stumped For Business Ideas  Here is a really easy way to generate a million ideas in approximately 30 minutes. This technique can be used for a brainstorming session, with others, as a warm up exercise. The Process  Write across the top of the page (paper, white board or spreadsheet): What can I sell, to whom, where, when, how and for...

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Home – Business Strategy Tools

12Faces is your Business Strategy Resource Centre Here is what we offer in this one location: A condensed collection of the best business strategy advice from experts (Knowledge Base). Rapidly searchable to minimise your research time; saves reading lots of books. Diagnostic approach - get answers even when you are not sure what the problem is...

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