A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate "What's in it for me (WIIF)" to their customers. Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on...
There is always more to be done than you possibly have time for. With YOUR specific issue in mind, select the area below that best fits. Note: Campaign, Skills Module or Leader's Briefings signup may be required for some articles If you want to work reasonable hours, and have a life outside the...
Stumped For Business Ideas Here is a really easy way to generate a million ideas in approximately 30 minutes. This technique can be used for a brainstorming session, with others, as a warm up exercise. The Process Write across the top of the page (paper, white board or spreadsheet): What can I sell, to whom, where, when, how and for...
12Faces is your Business Strategy Resource Centre Here is what we offer in this one location: A condensed collection of the best business strategy advice from experts (Knowledge Base). Rapidly searchable to minimise your research time; saves reading lots of books. Diagnostic approach - get answers even when you are not sure what the problem is...
Use Local SEO To Bring More Business In YOUR Door (Australian Information) As a small local business, it can seem impossible trying to compete with the big brands in the global internet arena. But you actually have a trump card up your sleeve — the fact that you’re local to an area. As...
Accelerator Programs Introduced Growing profit is normally one of the principal goals of business and we have a mass of advice to assist with this goal. 12Faces has a fundamental objective and that is to make this available as conveniently as possible. We collect the most relevant information into structured solutions. We are...
Effective Sales Prospecting Techniques You Should Be Using Prospecting is a key process for any business, finding those unqualified leads and nurturing them to be happy customers. But for something that sounds so simple on paper, it can be tricky to know if you’ve really done everything you can, or if there...
Profitable Takeover There are an increasing number of businesses, owned by "Boomer" owners, that are coming on the market as the owners age and find that they do not necessarily have family members who want to take the business over. There are 2 reasons why taking over one of these businesses might...
How to Increase Your Business Growth and Profit Your Business is Profitable - you get your bills paid on time and have enough cash to buy the supplies you need. But at the end of the month, you've barely enough left to pay yourself. Sound familiar? Read more here.... This article is courtesy of...
Tactics for Gaining New Customers and Keeping All Your Customers Happy Businesses around the world are having to constantly shift and adapt to the changing tides of consumerism. 2019 is the time to re-evaluate your various marketing and advertising strategies and campaigns, in a way that will stand out in the over-saturated...