C6: Local Search Marketing Improvement

When Local Search Marketing is Important Local search marketing applies to any business that has a catchment area that draws clients into the business.  Examples abound but include; dentists, massage therapy, retail shops, restaurants etc. Local search refers to the process used by potential clients to find (“search”) for your business.  If they can’t easily […]

The Buyer’s Journey: A Guide to Success

Introduction Hello everyone! Today, I want to talk about an important aspect of marketing: tracking the Buyer’s Journey. As a business owner, it’s crucial to understand the different stages that lead up to a sale in order to effectively connect with potential customers. In this blog, we will explore each stage of the Buyer’s Journey […]

How to do a Tuneup and Improve Website Speed

Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well.  Learn how to tuneup your website. When you designed your website, it probably represented the “state of the art” in your mind.  Over time, you will have fresh insights into what works, your competition on the search pages will change and your product emphasis may change.  Periodic tuning can keep your website healthy and doing its job.  This menu provides a list of activities to get more out of your website.  Yellow Belt

Check Local Search Marketing Performance

Rely on Digital Marketing to Bring in Local Customers?  You Need This! Many businesses draw customers from local areas by relying on search engine search results for relevant key phrases. Typical service businesses relying on Local Search Marketing to find customers include dentists, trade contractors, therapists and lawyers.  Typical retail businesses relying on Local Search Marketing […]

Digital Marketing for Local Small Businesses

Local Search Marketing is a very important tool for local small service businesses which draw on a local catchment area to find new customers. Our digital marketing services are designed to be easy to use for businesses that sell services locally, like the building trade, health professionals, architects and accountants. Also, for retail businesses that draw […]

How to Choose Service and Location Keywords

One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on; the search terms (keywords) that people will use to find you and  what geographic areas to focus on as your catchment area so you can be strong in the relevant search terms To get a video […]

Tracking the Buyer’s Journey Nugget (NID45)

The following is a Transcript of the Video and Podcast on these buttons Buyer’s Journey Marketing Video Buyer’s Journey Marketing Podcast More Marketing Topics This Nugget introduces Marketing the Buyer’s Journey though the several stages that lead up to a sale. In order to get good sales, you have to address each of these stages […]

Local Area Marketing Nugget (NID44)

The following is a Transcript of the Video and Podcast on these buttons Local Area Marketing Video Local Area Marketing Podcast More Marketing Topics Nugget 44: Local Area Marketing Transcript Today, we’re going to talk about local area marketing. So there’s lots of different goals for marketing plans. This particular one is most appropriate for […]

How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google. 

Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as “Search Engine Optimisation” or most commonly as “SEO”

There is a vast amount of information on this and a thriving industry of consultants.  Whether you do your own SEO or hire a consultant, you will benefit from knowing the basics of SEO

We have brought several resources together here.  Yellow Belt

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

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