D1.2 Marketing and Profits

How Good Marketing Leads to Better Sales and Profits

Business marketing is the management technique used to get potential customers to express interest in what you offer. Are you struggling to get your marketing to work? Are your sales lagging? Good business marketing means more sales, more revenue and more profit.  Can’t work out the solution? There are many ways to get people to express interest and 12Faces collects our materials on this skill under this category.  There are a number of specialties within the general term of “marketing”.  They include social, email and event marketing, direct mail, display advertising and so on.  In fact, 12Faces lists some 40 marketing channels or specialisations that you can choose from.

Social Media, Sales Growth, SEO & Silence

SEO Optimisation: All it Takes is a Little Know How SEO is an acronym that stands for search engine optimisation. So what is it? It’s the practice of increasing a website’s visibility within search results by following a well-defined sequence of steps. Once complete, SEO optimisation brings more potential customers to your website More...

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Leaders, Organisations: Inspirational Lessons

Profit Hides Lots of Mistakes When things are going good to great, businesses develop a gradual loss of focus, discipline and accountability. Basically, they become content, satisfied and less motivated to maintain optimal health in their organisations. In fact, our research shows that over 80 percent of businesses suffer from this condition,...

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Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers...

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How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.  Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known...

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All About Email Marketing, SEO and Gaining Consumer Trust

Tips for Email Marketing in 2019 While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down. However, not every company or organisation does it right....

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Adwords Used to Test Marketing Ideas

Google Says Will Handle Campaign Management In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out. “We’ll focus on your campaigns, so you can focus on your business.” That’s the headline in an email some advertisers have begun receiving from Google...

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Marketing & Social Media Tips

How to Write a Persuasive Profile on 6 Popular Social Media and Web Platforms There's one particular bit of written communication on which you shouldn't skimp: your personal and/or company description. Not every entrepreneur has the same way with words. Some have little time for poetry; others are too verbose for...

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Using Social Media and Marketing

A collection of articles to help with Social Media and Marketing more broadly. How to Use Social Media to Increase Traffic to Your eCommerce Store Every month, Amazon receives roughly 197 million unique visits to its website. Wal-Mart’s online store gets 127 million hits and eBay, though it comes in third...

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