Business marketing D1.2 Marketing and Profits

How Good Marketing Leads to Better Sales and Profits

Business marketing is the management technique used to get potential customers to express interest in what you offer. Are you struggling to get your marketing to work? Are your sales lagging? Good business marketing means more sales, more revenue and more profit. Can’t work out the solution? There are many ways to get people to express interest and 12Faces collects our materials on this skill under this category. There are a number of specialties within the general term of “marketing”. They include social, email and event marketing, direct mail, display advertising and so on. In fact, 12Faces lists some 40 marketing channels or specialisations that you can choose from.

06JunJune 6, 2023

How to Choose Service and Location Keywords

(Draft 6/6/23)One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on;the search terms (keywords) that people will use to find you and what geographic areas to focus on as your catchment area so you can be strong in the relevant search terms Table...

By Scott WilliamsD1.2 Marketing and Profits, Local Services Marketingkeyword, Marketing Planning: How and Why0 Comments

04AprApril 4, 2023

Tracking the Buyer’s Journey Nugget (NID45)

The following is a Transcript of the Video and Podcast on these buttons Buyer's Journey Marketing Video Buyer's Journey Marketing Podcast More Marketing Topics This Nugget introduces Marketing the Buyer's Journey though the several stages that lead up to a sale.In order to get good sales, you have to address each of these stages...

By Scott WilliamsD1.2 Marketing and ProfitsMarketing, Marketing Blog, Marketing Channels: Lead Generation, Nugget0 Comments

31MarMarch 31, 2023

Local Area Marketing Nugget (NID44)

The following is a Transcript of the Video and Podcast on these buttons Local Area Marketing Video Local Area Marketing Podcast More Marketing Topics Nugget 44: Local Area Marketing TranscriptToday, we're going to talk about local area marketing. So there's lots of different goals for marketing plans. This particular one is most appropriate for...

By Scott WilliamsD1.2 Marketing and ProfitsMarketing, Marketing Planning: How and Why, Nugget, SEO0 Comments

21FebFebruary 21, 2023

How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google. Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as...

By Scott WilliamsD1.2 Marketing and ProfitsInternet, Marketing, Search Engine Marketing, SID10, Yellow Belt0 Comments

20FebFebruary 20, 2023

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

By Scott WilliamsD1.2 Marketing and ProfitsBlue Belt, Internet, Lead Generation For Sales Conversion, Marketing Planning: How and Why, Pay Per Click (PPC), Sales, Startup Business0 Comments

06FebFebruary 6, 2023

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

By Scott WilliamsD1.2 Marketing and ProfitsDiscount Solutions: Pricing Strategies, Lead Generation For Sales Conversion, Marketing, Marketing Channels: Lead Generation, Marketing Planning: How and Why, Sales and Marketing System: Funnels, Startup Business, Yellow Belt0 Comments

02DecDecember 2, 2022

How to do a Tuneup and Improve Website Speed

Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well. Learn how to tuneup your website. When you designed your website, it probably represented the "state of the art" in your mind. Over time, you will have fresh insights into what...

By Scott WilliamsD1.2 Marketing and Profits, G3: Optimizing a Business for GrowthInternet, Optimizing, Website Lead Generation: Design and Monitor, Yellow Belt0 Comments

21MayMay 21, 2019

Social Media, Sales Growth, SEO & Silence

SEO Optimisation: All it Takes is a Little Know How SEO is an acronym that stands for search engine optimisation. So what is it? It’s the practice of increasing a website’s visibility within search results by following a well-defined sequence of steps. Once complete, SEO optimisation brings more potential customers to your website More people...

By Scott WilliamsD1.2 Marketing and ProfitsSales Blog, SID10, Social Media Marketing0 Comments

09AprApril 9, 2019

How To Use Local SEO and TEDx: Guy Kawasaki

Use Local SEO To Bring More Business In YOUR Door (Australian Information) As a small local business, it can seem impossible trying to compete with the big brands in the global internet arena. But you actually have a trump card up your sleeve — the fact that you’re local to an area. As...

By Scott WilliamsD1.2 Marketing and ProfitsSales Blog0 Comments

04MarMarch 4, 2019

Leaders, Organisations: Inspirational Lessons

Profit Hides Lots of Mistakes When things are going good to great, businesses develop a gradual loss of focus, discipline and accountability. Basically, they become content, satisfied and less motivated to maintain optimal health in their organisations. In fact, our research shows that over 80 percent of businesses suffer from this condition, and...

By Scott WilliamsD1.2 Marketing and ProfitseCommerce: Distribution Channel, Sales Blog0 Comments

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