D1.2 Marketing and Profits

How Good Marketing Leads to Better Sales and Profits

Business marketing is the management technique used to get potential customers to express interest in what you offer. Are you struggling to get your marketing to work? Are your sales lagging? Good business marketing means more sales, more revenue and more profit.  Can’t work out the solution? There are many ways to get people to express interest and 12Faces collects our materials on this skill under this category.  There are a number of specialties within the general term of “marketing”.  They include social, email and event marketing, direct mail, display advertising and so on.  In fact, 12Faces lists some 40 marketing channels or specialisations that you can choose from.

How to Choose Service and Location Keywords

(Draft 6/6/23)One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on;the search terms (keywords) that people will use to find you and what geographic areas to focus on as your catchment area so you can be strong in the relevant search terms Table...

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Tracking the Buyer’s Journey Nugget (NID45)

The following is a Transcript of the Video and Podcast on these buttons Buyer's Journey Marketing Video Buyer's Journey Marketing Podcast More Marketing Topics This Nugget introduces Marketing the Buyer's Journey though the several stages that lead up to a sale.In order to get good sales, you have to address each of these stages...

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Local Area Marketing Nugget (NID44)

The following is a Transcript of the Video and Podcast on these buttons Local Area Marketing Video Local Area Marketing Podcast More Marketing Topics Nugget 44: Local Area Marketing TranscriptToday, we're going to talk about local area marketing. So there's lots of different goals for marketing plans. This particular one is most appropriate for...

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How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.  Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as...

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Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

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Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

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How to do a Tuneup and Improve Website Speed

Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well.  Learn how to tuneup your website. When you designed your website, it probably represented the "state of the art" in your mind.  Over time, you will have fresh insights into what...

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Social Media, Sales Growth, SEO & Silence

SEO Optimisation: All it Takes is a Little Know How SEO is an acronym that stands for search engine optimisation. So what is it? It’s the practice of increasing a website’s visibility within search results by following a well-defined sequence of steps. Once complete, SEO optimisation brings more potential customers to your website More people...

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Leaders, Organisations: Inspirational Lessons

Profit Hides Lots of Mistakes When things are going good to great, businesses develop a gradual loss of focus, discipline and accountability. Basically, they become content, satisfied and less motivated to maintain optimal health in their organisations. In fact, our research shows that over 80 percent of businesses suffer from this condition, and...

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