Marketing Channels: How to Choose the Best for Your Business
The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you. This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.
C6: Local Search Marketing Improvement
When Local Search Marketing is Important Local search marketing applies to any business that has a catchment area that draws clients into the business. Examples abound but include; dentists, massage therapy, retail shops, restaurants etc. Local search refers to the process used by potential clients to find (“search”) for your business. If they can’t easily […]
Check Local Search Marketing Performance
Rely on Digital Marketing to Bring in Local Customers? You Need This! Many businesses draw customers from local areas by relying on search engine search results for relevant key phrases. Typical service businesses relying on Local Search Marketing to find customers include dentists, trade contractors, therapists and lawyers. Typical retail businesses relying on Local Search Marketing […]
Digital Marketing for Local Small Businesses
Local Search Marketing is a very important tool for local small service businesses which draw on a local catchment area to find new customers. Our digital marketing services are designed to be easy to use for businesses that sell services locally, like the building trade, health professionals, architects and accountants. Also, for retail businesses that draw […]
The Buyer’s Journey: A Guide to Success
Introduction Hello everyone! Today, I want to talk about an important aspect of marketing: tracking the Buyer’s Journey. As a business owner, it’s crucial to understand the different stages that lead up to a sale in order to effectively connect with potential customers. In this blog, we will explore each stage of the Buyer’s Journey […]
How to Choose Service and Location Keywords
One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on; the search terms (keywords) that people will use to find you and what geographic areas to focus on as your catchment area so you can be strong in the relevant search terms To get a video […]
How to do a Tuneup and Improve Website Speed
Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well. Learn how to tuneup your website. When you designed your website, it probably represented the “state of the art” in your mind. Over time, you will have fresh insights into what works, your competition on the search pages will change and your product emphasis may change. Periodic tuning can keep your website healthy and doing its job. This menu provides a list of activities to get more out of your website. Yellow Belt
Tracking the Buyer’s Journey Nugget (NID45)
The following is a Transcript of the Video and Podcast on these buttons Buyer’s Journey Marketing Video Buyer’s Journey Marketing Podcast More Marketing Topics This Nugget introduces Marketing the Buyer’s Journey though the several stages that lead up to a sale. In order to get good sales, you have to address each of these stages […]
How to Increase Business Profit Growth
Profit Focused Business Model Video 1 Among the largest contributors to the failure of both small and larger businesses, are either: They fail to make a profit or They incorrectly account for their cash and run out of money to pay their debts and tax liability. Video 1 introduces how you can quickly decide if […]
Profit Growth Strategies
How to Increase Your Business Growth and Profit Your Business is Profitable – you get your bills paid on time and have enough cash to buy the supplies you need. But at the end of the month, you’ve barely enough left to pay yourself. Sound familiar? Read more here…. This article is courtesy of Business […]