Any problems your business is facing have something that has brought them about. In order to solve the business problems:
First: identify what’s wrong.
This identification has been grouped into 2 sets: external and internal to the business. This Lesson dives into how to work out what is wrong in each situation.
Don’t expect to spend a lot of time identifying the causes at this stage. What you are looking for is the most serious problems.
Then plan to work on the most serious to stabilise the business. This will get it back onto a Sustainable Business Success journey. Other issues that are not life-threatening can wait.