Level 4: Marketing
How do you teach a consumer to choose YOUR product or service over those of your competitors?
With YOUR specific issue in mind, select the area below that best fits.
Note: Campaign, Skills Module or Leader’s Briefings signup may be required for some articles
If the objective of your business is to sell more products/services, then marketing is what helps you achieve that goal:
- Marketing Channels:
Zero in on the traffic strategy that makes most sense for you.
Direct potential customers (“Leads”) into the top of your sales funnel.
- Increase Leads:
- TOC Retail:
TOC is short for Theory of Constraints.
Learn how to exploit the constraint in your marketing and sales systems. - Powerful Marketing with Google Adwords:
Google Adwords offer you a marketing medium and a test laboratory.
Get started on your first campaign now. - 5 Whys Problem Solving Technique:
Do you have a problem but can’t see an immediate solution?
This is a brainstorming tool that drives you to the reasons behind something happening.
- TOC Retail:
- Digital:
- Adwords:
- Powerful Marketing with Google Adwords:
Google Adwords offer you a marketing medium and a test laboratory.
A/B Test your products/services to find their potential. - Adwords for Strategy:
Test the viability of proposed new business directions on the internet.
- Powerful Marketing with Google Adwords:
- Search Engine Marketing Channel:Your website can act as a passive marketing tool.
Links to SEO resources. - Website Design:
Are you developing or updating your business website?
This article highlights what to take into consideration.
Design, Designer, SEO, Copy, Google Analytics. - Website Tuneup:
Is your website looking a little tired?
Has your product emphasis changed?
Do you have a clear purpose in mind? - Website Metrics:
What gets measured is what gets done!
- Adwords:
- Optimise Pricing
View our full collection of Marketing resources
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