Level 4: Marketing

How do you teach a consumer to choose YOUR product or service over those of your competitors?

With YOUR specific issue in mind, select the area below that best fits.

Note: Campaign, Skills Module or Leader’s Briefings signup may be required for some articles

If the objective of your business is to sell more products/services, then marketing is what helps you achieve that goal:

• Marketing Channels:
  Zero in on the traffic strategy that makes most sense for you.
  Direct potential customers (“Leads”) into the top of your sales funnel.

• Increase Leads:
  • TOC Retail:
    TOC is short for Theory of Constraints.
    Learn how to exploit the constraint in your marketing and sales systems.
  • Powerful Marketing with Google Adwords:
    Google Adwords offer you a marketing medium and a test laboratory.
    Get started on your first campaign now.
  • 5 Whys Problem Solving Technique:
    Do you have a problem but can’t see an immediate solution?
    This is a brainstorming tool that drives you to the reasons behind something happening.
• Digital:
  • Adwords:
    • Powerful Marketing with Google Adwords:
      Google Adwords offer you a marketing medium and a test laboratory.
      A/B Test your products/services to find their potential.
    • Adwords for Strategy:
      Test the viability of proposed new business directions on the internet.
  • Search Engine Marketing Channel:Your website can act as a passive marketing tool.
    Links to SEO resources.
  • Website Design:
    Are you developing or updating your business website?
    This article highlights what to take into consideration.
    Design, Designer, SEO, Copy, Google Analytics.
  • Website Tuneup:
    Is your website looking a little tired?
    Has your product emphasis changed?
    Do you have a clear purpose in mind?
  • Website Metrics:
    What gets measured is what gets done!
• Optimise Pricing

View our full collection of Marketing resources