Are Line Extensions for You?
The term Line Extensions refers to making a number of variations of an original product in order to create more sales. Using Laundry powder as an example, line extensions might include ‘for colours’, ‘for top loading machines’, ‘extra tough stains’ and so on. See how and when you can use this marketing technique. Yellow Belt
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Resources:
Al Ries and his various co-authors is a widely quoted expert in this and related marketing areas. Search Amazon for his books.
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