Using Social Media and Marketing

A collection of articles to help with Social Media and Marketing more broadly.

How to Use Social Media to Increase Traffic to Your eCommerce Store

Every month, Amazon receives roughly 197 million unique visits to its website. Wal-Mart’s online store gets 127 million hits and eBay, though it comes in third in this particular race, still has 113 million unique visitors each month. Not too shabby.

Imagine having just one-half or even one-third of their visitors come to your site….(more here)

Powerful Customer Value Multiplier Kicks Profit

Many businesses fail to understand the tremendous multiplier effect on their profit that properly grooming their clients can offer.

One of the most powerful multipliers on your profit can be the Lifetime Value (LTV) of a customer.

When you start to think of your customers by their LTV, they instantly become considerably more valuable to you….(more here)

How Important are Instagram Hashtags?

Social media is changing and many younger consumers are migrating away from the traditional social media giants, especially Facebook, in favor of more visually oriented platforms.

Instagram has almost twice as many active users as Facebook or Twitter at 800 million a month. By next year that number is likely to hit 1 billion.

How can you expand your reach organically while also optimizing your chances for conversion?

Hashtags to the rescue!….(more here)

Website Tuneup Menu

Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well.

When you designed your website, it probably represented the “state of the art” in your mind. Over time, you will have fresh insights into what works, your competition on the search pages will change and your product emphasis may change.

Periodic tuning can keep your website healthy and doing its job.…(more here)

25 Marketing Ideas for Small Business

What are the best marketing ideas for a small business with a tight budget?

These 25 cost-effective marketing methods will help you increase sales without spending a fortune.

So what can you do to improve your products’ marketing results?

The answer is simple: keep trying marketing methods you haven’t tried before….(more here)

The above article is courtesy of Business Mentoring Noosa.