How to Build a Positioning Statement for your Business

How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business.

Positioning is how you want to be perceived in the minds of your target audience.

Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them “who you provide what service/product to”.

 

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