Price is a major determinant of the profitability of your business!  A price change of as little as 1% can often lead to profit increases of up to 11%.  A consultant study across 1,200 major businesses found that a 1-2% increase in price, assuming demand remained constant, on average would have increased the company’s profit by 11%. Clearly, this could be a quick boost to your company’s profitability.



For a quick example of the impact of a price change, consider a business turning over $500,000 per year.  Let us further assume that it makes a 5% profit on that, which gives it a profit of $25,000. If it increased its price by 1%, and assuming demand remained constant, that would lead to an extra $5,000 in income. This extra $5,000 over the original $25,000 is a 11% improvement.  This is a yellow belt article.

Price Change Resources

The material in this article on pricing draws heavily on the “1% Windfall: How Successful Companies Use Price to Profit and Grow” by Rafi Mohammed (Harper Collins) available as an eBook.

Step Through

The Price Change Skills Module teaches how a small price increase can have a dramatic effect on your Profit.
Learn about the tree step approach to pricing, pricing elasticity and economies of scale amongst many others.


The Skills Module is divided into articles:

SM1.1 Rapid Profit Increase from Price Change
SM1.2 Longer Term Pricing Systems

Other 12Faces Resources

Pricing Strategies: How to Find the Best

Boost Your Cash Flow, Learn Pricing Strategies and Improve Productivity

Level 4: Sales

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