I have a Decline in Revenue Problem
If you have a decline in revenue, you likely have a problem! Any reduction in revenue is a reduction in the “life blood” of your business. A shortage of revenue for any reason can quickly impact on your business’s viability so this problem likely deserves quick attention.
Two Reasons for Decline in Revenue?
It is generally very obvious when your revenue is falling.
The cause might be external to your business. Things like increased competition (especially online). Or it can be due to performance within your business like your own sales and marketing.
To help clarify the likely root causes of your issues, select the most likely alternative(s) below to drill down further into the unknown cause/s of your problem.
Use your Business Problem Symptoms to find solutions
How to Select the Next Diagnostic Step
To learn how to use the 12Faces Diagnostic Process to best advantage, click More Info.
Learn more about Declining Revenue Solutions

It Is Just My Business With Declining Revenue
If the problem with falling revenue is an internal one to your business, rather than due to external causes, choose this option. It will explore several common causes for revenue reduction and direct you to possible solutions.

It Is Affecting The Whole Industry
Your decline in Revenue is affecting the industry as a whole. Industry wide business disruption can come from many angles. Competition, product disruption due to innovation, disrupted sales cycles either quarterly or yearly. You may decide that your best option is to exit the business. Learn how to do this profitably.
More on Declining Revenue Symptoms and Solutions
To see our full resources on this topic, also use the ‘Search” tool at the top of each page.
Find Solutions to Symptoms
Click on relevant links to drill down on solutions to the symptoms your business is exhibiting.
Your business symptoms not covered?
We add to our Symptoms Checker as new issues are uncovered. If your business symptoms are not covered here, email us and explain the symptom. We will try to address your issue and add it to the list already covered so you will be helping those who come after you.
Other Tools for Business Diagnostics and Solutions
Business Diagnosis and Solutions for Known Business Problems
When you know the business problem you want to solve, start here to access our Known Problem Business Diagnostic Funnel
Business Diagnosis for Unknown Causes of Revenue Decline
Click this link when faced with a revenue decline but you are uncertain of what is causing it.
Use Business Diagnosis on Unclear Inventory. Operations or Production Problems
Use this link to start the process of resolving problems in operational aspects of your business.
Apply Business Diagnosis to Cash Flow Problems when you can’t pay bills
You can really feel the pain and stress when you don’t have the cash to pay bills and wages. Start here to run a Business Diagnosis to find solutions
Begin to Diagnose your Business’s Viability and Future Direction
If your viability and future direction is hazy, start here to begin a systematic process to get a clearer path forward.