How to do a Tuneup and Improve Website Speed

Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well.  Learn how to tuneup your website. When you designed your website, it probably represented the “state of the art” in your mind.  Over time, you will have fresh insights into what works, your competition on the search pages will change and your product emphasis may change.  Periodic tuning can keep your website healthy and doing its job.  This menu provides a list of activities to get more out of your website.  Yellow Belt

How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google. 

Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as “Search Engine Optimisation” or most commonly as “SEO”

There is a vast amount of information on this and a thriving industry of consultants.  Whether you do your own SEO or hire a consultant, you will benefit from knowing the basics of SEO

We have brought several resources together here.  Yellow Belt

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

How to use Adwords to Test your Business Strategy

Adwords for Strategy

An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet.  Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain about. Blue Belt

How to Improve Website Design

There is an entire industry focused on Website Design.  It is impossible for us to pass on all that information to you in 12Faces, but we can provide you with some notes on the types of things to take under consideration when designing a website.  Yellow Belt

How to Improve Performance with A/B Testing

A/B Testing process refers to testing two alternative approaches against each other to find the best of the two.  It is retained and, in turn, compared to a third alternative.  The best of these is retained and the process repeated.

Very often, we have no real idea of what will appeal to customers so this, real world, testing avoids your own unconscious biases impacting on the success of your activity when you only test one option.  Yellow Belt

Website Metrics

What gets measured is what gets done!  This is an old truism in business. You should be measuring the most important information for your website so that it is regularly re-tuned to move your business in the direction you want it to go.  This article discusses how to assemble a good set of metrics.

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