Tag - Internet

How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.  Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as...

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How to Improve Website Design

There is an entire industry focused on Website Design.  It is impossible for us to pass on all that information to you in 12Faces, but we can provide you with some notes on the types of things to take under consideration when designing a website.  Yellow Belt

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Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

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How to do a Website Tuneup

Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well.  Learn how to tuneup your website. When you designed your website, it probably represented the "state of the art" in your mind.  Over time, you will have fresh insights into what...

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How to Improve Performance with A/B Testing

A/B Testing process refers to testing two alternative approaches against each other to find the best of the two.  It is retained and, in turn, compared to a third alternative.  The best of these is retained and the process repeated. Very often, we have no real idea of what will appeal to customers...

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Website Metrics

What gets measured is what gets done!  This is an old truism in business. You should be measuring the most important information for your website so that it is regularly re-tuned to move your business in the direction you want it to go.  This article discusses how to assemble a good set...

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How to use Adwords to Test your Business Strategy

Adwords for Strategy An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet.  Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain...

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