Tag - Marketing

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

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How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand".   From there,  a business leader can develop a "personality", or "brand identity", for their business that is part...

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What’s In It For Me (WII-FM)

A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate "What's in it for me (WIIF)" to their customers.  Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on...

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My Business’s Problem Symptoms: I Don’t Know What’s Wrong

I DON'T KNOW What's Wrong! Are you faced with a confusing number of reasons why your business is experiencing a particular problem/s? It can be a challenge to drill down and identify the 'real' problem and see solutions. With YOUR problem in mind, select the link below that best fits your problem. Note: Campaign,...

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Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

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How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.  Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as...

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5 Whys Meets Sales Funnel

The sales funnel concept refers to the process of tipping sales "leads" into the top of a "funnel".  They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel. The 5 Why technique is a method of working our why something is not...

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