Tracking the Buyer’s Journey Nugget (NID45)

The following is a Transcript of the Video and Podcast on these buttons Buyer’s Journey Marketing Video Buyer’s Journey Marketing Podcast More Marketing Topics This Nugget introduces Marketing the Buyer’s Journey though the several stages that lead up to a sale. In order to get good sales, you have to address each of these stages […]

Local Area Marketing Nugget (NID44)

The following is a Transcript of the Video and Podcast on these buttons Local Area Marketing Video Local Area Marketing Podcast More Marketing Topics Nugget 44: Local Area Marketing Transcript Today, we’re going to talk about local area marketing. So there’s lots of different goals for marketing plans. This particular one is most appropriate for […]

How to use the Search Engine Marketing Channel

If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google. 

Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as “Search Engine Optimisation” or most commonly as “SEO”

There is a vast amount of information on this and a thriving industry of consultants.  Whether you do your own SEO or hire a consultant, you will benefit from knowing the basics of SEO

We have brought several resources together here.  Yellow Belt

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you.  This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers to their grocery store. “Unique Selling Proposition” (USP) is the business term used for differentiating yourself from your competitors. If your business needs to be differentiated to stand out, you need to think long and hard about your USP as part of your strategy. Yellow Belt.

How to Choose a Brand Name

A brand gives your actual and potential clients a “hook” which they can use to remember that you exist. Every business has a business name and that is the start of their “brand”.   From there,  a business leader can develop a “personality”, or “brand identity”, for their business that is part of what attracts their customers.  This article introduces several useful external references that are worth reading to find your first, or next, “brand name”  Yellow Belt

What’s In It For Me (WII-FM)

A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate “What’s in it for me (WIIF)” to their customers.  Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on USP’s at the article: Unique Selling Proposition (USP)

Level 4: Marketing

  How do you teach a consumer to choose YOUR product or service over those of your competitors? With YOUR specific issue in mind, select the area below that best fits. Note: Campaign, Skills Module or Leader’s Briefings signup may be required for some articles If the objective of your business is to sell more […]

Level 3: Sales & Marketing

Profit comes from Revenue. Revenue comes from Sales. With YOUR problem in mind, select the area below that best fits. Note: Campaign, Skills Module or Leader’s Briefings signup may be required for some articles Drill down to the article that provides the solution. Work on your type of customers, pricing and sales funnel.Find the marketing […]

My Business’s Problem Symptoms: I Don’t Know What’s Wrong

I DON’T KNOW What’s Wrong! Are you faced with a confusing number of reasons why your business is experiencing a particular problem/s? It can be a challenge to drill down and identify the ‘real’ problem and see solutions. With YOUR problem in mind, select the link below that best fits your problem. Note: Campaign, Skills […]

error: Content is protected !!