5 Whys Meets Sales Funnel
The sales funnel concept refers to the process of tipping sales “leads” into the top of a “funnel”. They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel. The 5 Why technique is a method of working out why something is not working or has gone […]
How to use the Search Engine Marketing Channel
If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.
Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as “Search Engine Optimisation” or most commonly as “SEO”.
There is a vast amount of information on this and a thriving industry of consultants. Whether you do your own SEO or hire a consultant, you will benefit from knowing the basics of SEO.
We have brought several resources together here. Yellow Belt
Level 4: Marketing
How do you teach a consumer to choose YOUR product or service over those of your competitors? With YOUR specific issue in mind, select the area below that best fits. Note: Campaign, Skills Module or Leader’s Briefings signup may be required for some articles If the objective of your business is to sell more […]