Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you.  This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.

How to use Adwords to Test your Business Strategy

Adwords for Strategy

An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet.  Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain about. Blue Belt

C3.1 Introduction to Grow your Enterprise in 365 Days Campaign

The third of our signature 12Faces courses is a Growth Strategy Over One Year.  This course builds on the rapid optimisation carried out during the course C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100).

This Growth Strategy is designed to work with the various types of enterprise we service: 

For-profit, Public Sector and NFP

Each of these enterprises will likely want to grow something.

For Profit are interested in profit and/or revenue growth.

Public Sector and Local Government are interested in serving a greater number of clients better within their budget constraint.

NFP may want to raise more money to sponsor good works and/or service more clients within the available budget.

Generally, we speak of Profit in this course.  And that is of interest even to organisations not seeking to maximise profit.  These organisations will want to maximise growth while not making a loss; the other side of the profit coin.

Rather than write about the goals of each type of business each time, we generally refer to the process a for-profit business will follow. This is just as applicable to the various types of NFP.

To continue to grow, we discuss how to increase your revenue so that more money goes to your profit bottom line.  Since this is a slower process, we will allow ourselves 12 months to achieve it.  Nevertheless, these two combined are likely to more than quadruple the profit of your business in just 15 months.

The techniques discussed in this training course, “Grow365″ are designed for growth businesses.  They might be a relaunch of an existing business or a startup

This introduction to the course outlines the process with links to relevant articles. The next stages links are also at the bottom of this article.

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers to their grocery store. “Unique Selling Proposition” (USP) is the business term used for differentiating yourself from your competitors. If your business needs to be differentiated to stand out, you need to think long and hard about your USP as part of your strategy. Yellow Belt.

LB3: Quick Goal Setting for Time Poor

Goals for your business are critical, otherwise, how do you know where you are heading?  But, if you are not used to setting goals for your business, the first few times can be rather overwhelming.  There is a lot of advice on what they should look like. The range of choice in targets and directions can be so overwhelming that you just never get started!  This article walks you through a very simple way to get started with goal setting that will see 3 year, 1 year and quarterly goals set in under 1 hour!Yellow Belt

How to Choose a Brand Name

A brand gives your actual and potential clients a “hook” which they can use to remember that you exist. Every business has a business name and that is the start of their “brand”.   From there,  a business leader can develop a “personality”, or “brand identity”, for their business that is part of what attracts their customers.  This article introduces several useful external references that are worth reading to find your first, or next, “brand name”  Yellow Belt

C3.0 Introduction to Grow your Enterprise in 365 Days Course

The third of our signature 12Faces courses is a Growth Strategy Over One Year.  This course builds on the rapid optimisation carried out during the course C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100).

This Growth Strategy is designed to work with the various types of enterprise we service: 

For-profit, Public Sector and NFP

Each of these enterprises will likely want to grow something.

For Profit are interested in profit and/or revenue growth.

Public Sector and Local Government are interested in serving a greater number of clients better within their budget constraint.

NFP may want to raise more money to sponsor good works and/or service more clients within the available budget.

Generally, we speak of Profit in this course.  And that is of interest even to organisations not seeking to maximise profit.  These organisations will want to maximise growth while not making a loss; the other side of the profit coin.

Rather than write about the goals of each type of business each time, we generally refer to the process a for-profit business will follow. This is just as applicable to the various types of NFP.

To continue to grow, we discuss how to increase your revenue so that more money goes to your profit bottom line.  Since this is a slower process, we will allow ourselves 12 months to achieve it.  Nevertheless, these two combined are likely to more than quadruple the profit of your business in just 15 months.

The techniques discussed in this training course, “Grow365″ are designed for growth businesses.  They might be a relaunch of an existing business or a startup

This introduction to the course outlines the process with links to relevant articles. The next stages links are also at the bottom of this article.

How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business.

Positioning is how you want to be perceived in the minds of your target audience.

Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them “who you provide what service/product to”.

LB1: Innovate1000: Double Growth Through Innovation

Your enterprise may be growing at present. But, you can be certain that innovation and disruption will erode what have been successful services or products. We see this at work all the time.

Years ago, videos came on a cassette tape. Then DVD’s and now streaming services. Your enterprise will decline without innovation. This innovation program will keep your enterprise thriving.

Innovation is a longer term project. Hence, Innovate1000. “Double Your Growth Through Innovation in 1000 days (3 years). Achieve this through innovative new products.

This is a blue belt topic.

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