Tag - Startup Business

Startup a business so that it is successful and has longevity. Learn how to set goals quickly. Goals are critical for the success of your business. Without them, you, the business and staff will have no idea what direction it is heading. Decision making will be guess work. Choose a brand name that will work for marketing. Additionally, have a hook that is easy to remember. How to do you want to be perceived in the minds of your target audience? Build a positioning statement for your business. Is your startup taking over a profitable business? Learn how to do this.

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

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Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

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How to use Adwords to Test your Business Strategy

Adwords for Strategy An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet.  Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain...

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Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

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LB3: Quick Goal Setting for Time Poor

Goals for your business are critical, otherwise, how do you know where you are heading?  But, if you are not used to setting goals for your business, the first few times can be rather overwhelming.  There is a lot of advice on what they should look like. The range of...

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How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand".   From there,  a business leader can develop a "personality", or "brand identity", for their business that is part...

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How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

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C3.0 Introduction to Grow your Enterprise in 365 Days Course

The third of our signature 12Faces courses is a Growth Strategy Over One Year.  This course builds on the rapid optimisation carried out during the course C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100). This Growth Strategy is designed to work with the various types of enterprise we service:  For-profit, Public Sector and NFP.  Each of...

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LB1: Innovate1000: Double Growth Through Innovation

Your enterprise may be growing at present. But, you can be certain that innovation and disruption will erode what have been successful services or products. We see this at work all the time. Years ago, videos came on a cassette tape. Then DVD's and now streaming services. Your enterprise will decline without...

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Generate a Million Ideas Quickly

Stumped For Business Ideas  Here is a really easy way to generate a million ideas in approximately 30 minutes. This technique can be used for a brainstorming session, with others, as a warm up exercise. The Process  Write across the top of the page (paper, white board or spreadsheet): What can I sell, to whom, where, when, how and for...

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