Marketing Channels: How to Choose the Best for Your Business
The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you. This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.
Generate a Million Ideas in 30 minutes
Do you find yourself stumped for ideas on what your Start Up Business might do or new avenues that your existing business might take? There is rarely a shortage of “good ideas” that can give you some inspiration on how to progress. Here is a really easy way to generate a million ideas in approximately 30 minutes. Yellow Belt.
How to do Profitable Start-ups
Many people are attracted to the idea of starting and growing their own business.This article goes through the process of how to start-up a profitable business. In most countries there are literally millions of Small Businesses and all of them have been started, at some point, by a person highly motivated and excited about starting their business. However, this is a highly risky and quite traumatic experience for many. In this article, we introduce several of the issues that a start-up needs to consider. We also suggest a far less risky approach to getting yourself into business. If you are starting either a business venture capital funded, high-tech, or business with out much business experience, the start-up techniques here can also help you. This material is at Yellow Belt
How to use Adwords to Test your Business Strategy
Adwords for Strategy An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet. Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain about. Blue Belt Having […]
How to Become a Sales Category King
The most successful businesses tend to be the ones that dominate the Category in which they trade. Examples include Uber, AirBnB and StarBucks. Although there are other businesses, that number from 2 through to 100+, in these Categories, the lion’s share of the business goes to the “Category King”. This article discusses some of the […]
How the Plan/Do/Check/Act (PDCA) Cycle Builds Important Routines
The business world is full of uncertainty. Many managers cross their fingers, build the planned addition to their business in its entirety, or their start-up, then launch it and pray. The most common outcome from this approach is – failure or, at best, mediocre success. Starting with the auto industry and then moving to the start-up industry, smart managers are dramatically reducing their risk by doing a series of experiments that let them “fail fast” and cheaply if their idea does not have legs. This approach substantially speeds up the migration to a profitable new avenue for the business. Learn the process of the PDCA Cycle This is a Yellow Belt (Introductory) article.
Introduction to Grow your Enterprise in 365 Days
The third of our signature 12Faces Campaigns is a Growth Strategy Over One Year. Grow Your Enterprise in 365 Days is a Campaign builds on the rapid optimisation carried out during the Campaign: C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100). This Growth Strategy is designed to work with the various types of enterprise we service: For-profit, […]
Business Plan: Getting Started With Planning
Many writers and professionals, like Accountants, will stress to you that you should have a Business Plan. Depending on the life cycle stage of your business, this may or may not be a good idea. Do You Really Need a Business Plan? If your business is a Start Up, you have very little evidence on […]
LB1: Innovate1000: Double Growth Through Innovation
Your enterprise may be growing at present. But, you can be certain that innovation and disruption will erode what have been successful services or products. We see this at work all the time. Years ago, videos came on a cassette tape. Then DVD’s and now streaming services. Your enterprise will decline without innovation. This innovation program […]
C3.1 Introduction to Grow your Enterprise in 365 Days Campaign
The third of our signature 12Faces courses is a Growth Strategy Over One Year. This course builds on the rapid optimisation carried out during the course C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100). This Growth Strategy is designed to work with the various types of enterprise we service: For-profit, Public Sector and NFP. Each of these enterprises […]