Tag - Startup Business

Startup a business so that it is successful and has longevity. Learn how to set goals quickly. Goals are critical for the success of your business. Without them, you, the business and staff will have no idea what direction it is heading. Decision making will be guess work. Choose a brand name that will work for marketing. Additionally, have a hook that is easy to remember. How to do you want to be perceived in the minds of your target audience? Build a positioning statement for your business. Is your startup taking over a profitable business? Learn how to do this.

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

Read more...

LB3: Quick Goal Setting for Time Poor

Goals for your business are critical, otherwise, how do you know where you are heading?  But, if you are not used to setting goals for your business, the first few times can be rather overwhelming.  There is a lot of advice on what they should look like. The range of...

Read more...

How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand".   From there,  a business leader can develop a "personality", or "brand identity", for their business that is part...

Read more...

How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

Read more...

C3.0 Introduction to Grow your Enterprise in 365 Days Course

The third of our signature 12Faces courses is a Growth Strategy Over One Year.  This course builds on the rapid optimisation carried out during the course C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100). This Growth Strategy is designed to work with the various types of enterprise we service:  For-profit, Public Sector and NFP.  Each of...

Read more...

LB1: Innovate1000: Double Growth Through Innovation

Your enterprise may be growing at present. But, you can be certain that innovation and disruption will erode what have been successful services or products. We see this at work all the time. Years ago, videos came on a cassette tape. Then DVD's and now streaming services. Your enterprise will decline without...

Read more...

Generate a Million Ideas Quickly

Stumped For Business Ideas  Here is a really easy way to generate a million ideas in approximately 30 minutes. This technique can be used for a brainstorming session, with others, as a warm up exercise. The Process  Write across the top of the page (paper, white board or spreadsheet): What can I sell, to whom, where, when, how and for...

Read more...

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

Read more...

How to do Profitable Start-ups

Many people are attracted to the idea of starting and growing their own business.This article goes through the process of how to start-up a profitable business. In most countries there are literally millions of Small Businesses and all of them have been started, at some point, by a person highly...

Read more...

How the Plan/Do/Check/Act (PDCA) Cycle Builds Important Routines

The business world is full of uncertainty.  Many managers cross their fingers, build the planned addition to their business in its entirety, or their start-up, then launch it and pray.  The most common outcome from this approach is - failure or, at best, mediocre success.  Starting with the auto industry...

Read more...
error: Content is protected !!