Startup Business

Startup a business so that it is successful and has longevity. Learn how to set goals quickly. Goals are critical for the success of your business. Without them, you, the business and staff will have no idea what direction it is heading. Decision making will be guess work. Choose a brand name that will work for marketing. Additionally, have a hook that is easy to remember. How to do you want to be perceived in the minds of your target audience? Build a positioning statement for your business. Is your startup taking over a profitable business? Learn how to do this.

20FebFebruary 20, 2023

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

By Scott WilliamsD1.2 Marketing and ProfitsBlue Belt, Internet, Lead Generation For Sales Conversion, Marketing Planning: How and Why, Pay Per Click (PPC), Sales, Startup Business0 Comments

06FebFebruary 6, 2023

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

By Scott WilliamsD1.2 Marketing and ProfitsDiscount Solutions: Pricing Strategies, Lead Generation For Sales Conversion, Marketing, Marketing Channels: Lead Generation, Marketing Planning: How and Why, Sales and Marketing System: Funnels, Startup Business, Yellow Belt0 Comments

04FebFebruary 4, 2023

How to use Adwords to Test your Business Strategy

Adwords for Strategy An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet. Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain...

By Scott WilliamsBusiness Planning, D9.2 Execute a Business PlanHow to Prioritise Tasks, Internet, Pay Per Click (PPC), Placeholder, Planning, Sales, Startup Business0 Comments

04AprApril 4, 2022

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line. To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

By Scott WilliamsBusiness Planning, D9.1 Business PlansBusiness Planning, Distributors and Agents, Marketing, Marketing Planning: How and Why, Startup Business, Yellow Belt0 Comments

07DecDecember 7, 2020

LB3: Quick Goal Setting for Time Poor

Goals for your business are critical, otherwise, how do you know where you are heading? But, if you are not used to setting goals for your business, the first few times can be rather overwhelming. There is a lot of advice on what they should look like. The range of...

By Scott WilliamsG4: Executing Business Growth, Leader's BriefingsDeveloping Leadership Skills, Goals, Planning, Products, Startup Business, Sustainability in Business; Business Success, Yellow Belt0 Comments

24MarMarch 24, 2020

How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand". From there, a business leader can develop a "personality", or "brand identity", for their business that is part...

By Scott WilliamsBusiness Planning, D9.1 Business PlansBusiness Planning, Marketing, Marketing Planning: How and Why, Startup Business, Strategy Tree, Yellow Belt0 Comments

23MarMarch 23, 2020

How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

By Scott WilliamsBusiness Planning, D9.1 Business PlansBusiness Planning, Placeholder, Startup Business, Toolkit0 Comments

23MarMarch 23, 2020

C3.0 Introduction to Grow your Enterprise in 365 Days Course

The third of our signature 12Faces courses is a Growth Strategy Over One Year. This course builds on the rapid optimisation carried out during the course C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100). This Growth Strategy is designed to work with the various types of enterprise we service: For-profit, Public Sector and NFP. Each of...

By Scott WilliamsC3 Grow Profits over Year (G365), Campaigns, G1: Business Growth PreparationAccelerator, Growth365, Planning, Products, Startup Business, Sustainability in Business; Business Success, Yellow Belt0 Comments

30JanJanuary 30, 2020

LB1: Innovate1000: Double Growth Through Innovation

Your enterprise may be growing at present. But, you can be certain that innovation and disruption will erode what have been successful services or products. We see this at work all the time. Years ago, videos came on a cassette tape. Then DVD's and now streaming services. Your enterprise will decline without...

By Scott WilliamsG1: Business Growth Preparation, Leader's BriefingsAccelerator, Blue Belt, Business Growth Through Innovation, Business Partners, Cash Flow Performance, Customer Retention Strategies, Innovate1000, Merchandise Planning, Planning, Products, Sales Territory Management, Startup Business0 Comments

17JunJune 17, 2019

Generate a Million Ideas Quickly

Stumped For Business Ideas Here is a really easy way to generate a million ideas in approximately 30 minutes. This technique can be used for a brainstorming session, with others, as a warm up exercise. The Process Write across the top of the page (paper, white board or spreadsheet): What can I sell, to whom, where, when, how and for...

By Scott WilliamsD7 Problem Solving Decision Making Tools & SkillsBrainstorming, Planning, Products, Startup Business0 Comments

Tag - Startup Business

Powerful Marketing with Google Adwords

Marketing Channels: How to Choose the Best for Your Business

How to use Adwords to Test your Business Strategy

Unique Selling Proposition (USP): What is it?

LB3: Quick Goal Setting for Time Poor

How to Choose a Brand Name

How to Build a Positioning Statement for your Business

C3.0 Introduction to Grow your Enterprise in 365 Days Course

LB1: Innovate1000: Double Growth Through Innovation

Generate a Million Ideas Quickly

How about a brainstorming partner, to save you some precious time?