Use StrategyTrees to Visualize Effective Strategic Planning
Every type of Enterprise faces the need to develop a Strategy and then implement it. 12Faces has been doing this in its own businesses for many years and we have developed a very practical approach which we share with you here. This is a blue belt article.
How to Choose a Brand Name
A brand gives your actual and potential clients a “hook” which they can use to remember that you exist. Every business has a business name and that is the start of their “brand”. From there, a business leader can develop a “personality”, or “brand identity”, for their business that is part of what attracts their customers. This article introduces several useful external references that are worth reading to find your first, or next, “brand name” Yellow Belt