Find the discount solution. Customers ask you for a discount in exchange for their promise of a large purchase or multiple purchases. Hard not to give in, right? Sales have been light and the offer sounds great. In reality, you have cut your Profit to gain this sale. The customer will now see your price as the discounted price – not the real price. You will always be behind in Profit with this customer, even if you do get them up to the correct price. Ask yourself, is this sale at the discounted price really worth it? Am I better to hold off for the correct price? Go to the articles to find the discount solution. Don’t fall into the trap.
06Feb
Marketing Channels: How to Choose the Best for Your Business
The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who...