Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you.  This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.

SM1.0 How 1% Price Change Gave 11% Profit Increase

Price is a major determinant of the profitability of your business!  A price change of as little as 1% can often lead to profit increases of up to 11%.  A consultant study across 1,200 major businesses found that a 1-2% increase in price, assuming demand remained constant, on average would have increased the company’s profit by 11%. Clearly, this could be a quick boost to your company’s profitability.

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For a quick example of the impact of a price change, consider a business turning over $500,000 per year.  Let us further assume that it makes a 5% profit on that, which gives it a profit of $25,000. If it increased its price by 1%, and assuming demand remained constant, that would lead to an extra $5,000 in income. This extra $5,000 over the original $25,000 is a 11% improvement.  This is a yellow belt article.   

Lead Generation for Your Sales Funnel

Teach a Consumer to Choose YOUR Product or Service Lead generation for your sales funnel is all about teaching consumers to choose YOUR products or services over those of your competitors. Marketing will help you achieve this.

SM2.0 80/20 Principle – Double Sales, Triple Profits

Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards. Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent. This implies that: 80% of your […]

Maximise Customer’s Lifetime Value for Profit

Powerful Customer Value Multiplier Kicks Profit 

Many businesses fail to understand the tremendous multiplier effect on their profit that properly grooming their clients can offer.  One of the most powerful multipliers on your profit can be the Lifetime Value (LTV) of a customerYellow Belt

SM5.3 TOC to Optimise Your Sales Funnel

Rapid Optimisation of Your Sales Funnel to Improve Profit

The Sales Funnel is a well-known method of describing the several layers that a possible customer needs to pass through en route to becoming a customer.  Each layer contributes more information about your business to the potential customer to encourage them to purchase.  The Theory of Constraints (TOC) is an optimising technique that can show you the very first place you should look at in your Sales Funnel for maximum increase in sales and ultimately profit yellow belt

 

How to Improve Website Design

There is an entire industry focused on Website Design.  It is impossible for us to pass on all that information to you in 12Faces, but we can provide you with some notes on the types of things to take under consideration when designing a website.  Yellow Belt

Buyers Journey

This article will cover a buyers journey through the sales process of your business.

5 Whys Meets Sales Funnel

The sales funnel concept refers to the process of tipping sales “leads” into the top of a “funnel”.  They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel.

The 5 Why technique is a method of working our why something is not working or has gone wrong.  As there is a great deal of uncertainty in the Sales Funnel process, applying the 5 Whys to sort through the unknowns can be useful.  yellow belt

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