Marketing Channels: How to Choose the Best for Your Business
The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you. This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.
SM5.3 TOC to Optimise Your Sales Funnel
Rapid Optimisation of Your Sales Funnel to Improve Profit The Sales Funnel is a well-known method of describing the several layers that a possible customer needs to pass through en route to becoming a customer. Each layer contributes more information about your business to the potential customer to encourage them to purchase. The Theory of […]
SM2.10 80/20 Sales Growth; Double Sales, Triple Profits
The 80/20 Rule is readily applied to your sales team and processes. We outline some of the ways to improve sales performance in this discussion. The 80/20 Rule points out that sales can improve by as much as 16 times through diligent implementation of its principals. That might be a bit too far fetched for now but doubling Sales and tripling Profits is rather more likely. Yellow Belt
Further reading on this topic was discussed in the article: SM2.1 The Amazing 80/20 Rule Tool
5 Whys Meets Sales Funnel
The sales funnel concept refers to the process of tipping sales “leads” into the top of a “funnel”. They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel. The 5 Why technique is a method of working out why something is not working or has gone […]
SM5.0 Theory of Constraints (TOC) and your Bottlenecks
The Theory of Constraints (TOC) has probably had more impact on our prizewinning business than any other management gem! We first heard of it when reading that Jeff Bezos, Founder of Amazon, required all his managers to read the book that introduced ToC – The Goal. Bezos has done OK so must be something in […]