Tag - Sales and Marketing System: Funnels

Your sales and marketing system isn’t working as it should. Enquiries are coming to you but not turning into sales. Or maybe you just don’t have enough enquiries.
This indicates that you have a problem with your Sales and Marketing Funnel. What exactly is a Sales and Marketing Funnel?
The following articles explain what a Sales and Marketing Funnel is; how to build and optimise your Funnel and finally tools to manage your funnel.
The 5 Whys Meets Sales Funnel article is a method of working out why something is not working. Use this to find out why your Sales and Marketing System isn’t working.
Already have a Sales and Marketing Funnel but it is in need of optimisation
Act now. Don’t have time to do this yourself? Contact us and we will assist you to outsource the process.

SM5.0 Theory of Constraint (TOC) Find Remove Bottleneck

The Theory of Constraints (TOC) is an important optimising technique that focuses on improving the throughput of work at the (usually) single bottleneck or constraint in the workflow.   This Skills Module draws together a number of the 12Faces articles on the subject.  One research project demonstrated that 89% of improvement...

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Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

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SM2.0 80/20 Principle – Double Sales, Triple Profits

Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards.Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent.This implies that:80% of...

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5 Whys Meets Sales Funnel

The sales funnel concept refers to the process of tipping sales "leads" into the top of a "funnel".  They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel. The 5 Why technique is a method of working our why something is not...

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