Your sales and marketing system isn’t working as it should. Enquiries are coming to you but not turning into sales. Or maybe you just don’t have enough enquiries.
This indicates that you have a problem with your Sales and Marketing Funnel. What exactly is a Sales and Marketing Funnel?
The following articles explain what a Sales and Marketing Funnel is; how to build and optimise your Funnel and finally tools to manage your funnel.
The 5 Whys Meets Sales Funnel article is a method of working out why something is not working. Use this to find out why your Sales and Marketing System isn’t working.
Already have a Sales and Marketing Funnel but it is in need of optimisation
Act now. Don’t have time to do this yourself? Contact us and we will assist you to outsource the process.
17May
SM5.0 Theory of Constraint (TOC) Find Remove Bottleneck
The Theory of Constraints (TOC) is an important optimising technique that focuses on improving the throughput of work at the (usually) single bottleneck or constraint in the workflow. This Skills Module draws together a number of the 12Faces articles on the subject. One research project demonstrated that 89% of improvement...