Search engine marketing passively markets your website and draws people from search engines like google. This is known as Search Engine Optimisation (SEO). This is a vast area with a thriving industry of consultants. But, it is a great benefit to you to have a basic knowledge of SEO. Do you have a Content Management System (CMS) like WordPress or Joomla? You can do a lot of the search engine marketing yourself.
21Feb
How to use the Search Engine Marketing Channel
If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google. Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as...