Google Adwords, now known as Google Ads is a powerful advertising tool that works on a Pay Per Click basis. You only pay if a user clicks on your ads. In a nutshell, it works on a bidding basis. The bids are done on keywords. Do you think of Google Ads as an advertising tool? There is another use – Google Ads for strategy. Test the viability of proposed new business directions. Learn about the use of A/B Testing. Also, Google Ads can be used for testing startup ideas and new products/services. Go to these articles to learn about Google Ads; keywords; Google Ads accounts; 80/20 Rule and more.
The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt