Marketing Plan: How and Why to Build

Is Your Marketing Plan Audience Specific to Your Business?

Don’t have a marketing plan? Is your plan outdated? Scan through the following articles and select the ones that will increase your Revenue. 

Are You Attracting Customers Who Buy?

Gaining customers and leads but not able to convert them to buyers? Overhaul the areas below to find out which are not working optimally in your business. 

Suggested Solutions To Business Problem Diagnosis

Suggested Solutions to your business problem

How to Implement a Treatment for your Diagnosis

To learn more on how to use 12Faces tools to resolve the issues raised in your Diagnosis, click More Info.

Marketing Plan List of Treatments

Can your business afford procrastination? Act on the following articles and find out how to create a Marketing Plan that will suit your business. Or find out what the problem is with the one you currently have. Don’t have the time to undertake marketing? No problem we can assist you to engage a contractor. Email us

Read More on Creating a Marketing Plan

How to Choose Service and Location Keywords

(Draft 6/6/23) One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on; the search terms (keywords) that people will use to find you and  what geographic areas to focus on as your catchment area so you can be strong in the …

Realistic Small Business Planning (NID52)

Conventional business planning methods often don’t suit small business owners. But it is important to know where you’re going and why, and that your strategy is sound. We have developed a planning system we think is better tuned to the needs and realities of small business. Let me outline the …

Local Area Marketing Nugget (NID44)

The following is a Transcript of the Video and Podcast on these buttons Local Area Marketing Video Local Area Marketing Podcast More Marketing Topics Nugget 44: Local Area Marketing Transcript Today, we’re going to talk about local area marketing. So there’s lots of different goals for marketing plans. This particular …

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you.  This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers to their grocery store. “Unique Selling Proposition” (USP) is the business term used for differentiating yourself from your competitors. If your business needs to be differentiated to stand out, you need to think long and hard about your USP as part of your strategy. Yellow Belt.

Business Changes Planning: How to Choose Next Step

When you are planning the next steps for your business improvement, there are usually several changes that you could choose from. You believe all these steps will improve your business on your path to Sustainable Business Success.  The problem is, it can be very confusing to decide which, of the many things that you could potentially do, is actually the next best step to do. This article provides a method for you to work out which is the best next step. Yellow Belt

Fixing Poor Sales Revenue

Poor and unsatisfactory Sales Revenue is a common problem for businesses.  A weakness in Sales Revenue will normally contribute to unsatisfactory Profit levels.  Since all Profit starts with a Sale, fixing poor Sales is a good place to start any remedial work on your business. Yellow Belt

How to Choose a Brand Name

A brand gives your actual and potential clients a “hook” which they can use to remember that you exist. Every business has a business name and that is the start of their “brand”.   From there,  a business leader can develop a “personality”, or “brand identity”, for their business that is part of what attracts their customers.  This article introduces several useful external references that are worth reading to find your first, or next, “brand name”  Yellow Belt

How the Profit Flywheel Accelerates Your Business

This is the 12Faces structured roadmap to growing your business. We use the flywheel to explain the structure of the material. It is one of many possible roadmaps to growth. Use it as a suggestion tool to incorporate into your business planning. Yellow Belt

SM2.0 80/20 Principle – Double Sales, Triple Profits

Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards. Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent. This …

Adwords Used to Test Marketing Ideas

Google Says Will Handle Campaign Management In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don’t opt out. “We’ll focus on your campaigns, so you can focus on your business.” That’s the headline in an email some advertisers have begun receiving …

All About Email Marketing, SEO and Gaining Consumer Trust

Tips for Email Marketing in 2019 While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down. However, not every company or organisation does …

How To Increase Your Business Sales

How to Maximise A Customer’s Lifetime Value Many businesses fail to understand the tremendous multiplier effect on their profit that properly grooming their clients can offer. One of the most powerful multipliers on your profit can be the Lifetime Value (LTV) of a customer. The Lifetime Value (LTV) of any …

Guide to Intellectual Property in Business

Intellectual Property (IP) is the term given to intangible assets that have a value such as brand names, internet domain names, written materials, artwork and the like.

 Depending on the nature of your business, these can have considerable value and add a lot to your wealth.  Consider the value of the Coca Cola brand and the domain name for example.  Yellow Belt

Scrutinise Your Marketing Now

Thoroughly scrutinise your business marketing and watch your Revenue grow. Gain leads who are focused on your products/services and convert them to buying customers.


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