What’s In It For Me (WII-FM)
A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate “What’s in it for me (WIIF)” to their customers. Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on USP’s at the article: Unique Selling Proposition (USP)
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