It may seem a little contra-logical to talk about increasing your prices at a time when you are suffering financial stress.

Maybe you are thinking “surely, that means that I will sell less!”.

But that is not necessarily so:

The more products that you can increase the price on, the more Profit you will get from the sales of those products.

If you are uncomfortable increasing the price, or are uncertain how much the market will “bear”:

Keep in mind that you may lose some customers from any increased prices. If they are only very small customers:

For more help understanding any issues relating to this Section of the Turnaround90 Campaign, use the 12Faces Diagnostic System to drill down to root causes of problems and find our suggested Treatments.

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