Are you having trouble retaining customers who spend? Then it is time for you to look at your Customer Retention Strategies. There are a multitude of reasons to look at. The article “Maximise Customer’s Lifetime Value for Profit” goes through a number of these. It then links to additional articles in the areas you choose. By properly grooming your customers your business will see a tremendous multiplier effect on its Profit. Some are increase the average spend; increase frequency; increase customer’s lifetime. See a case study that shows the impact. Use the 5 Whys Meets Sales Funnel to find problems and then solutions for your customer retention strategies. Have you been in business for a while? You may have areas/products that are no longer profitable. Go to the article Innovate1000 and learn about “Dogs”; “Question Marks”; “Cash Cows”; “Stars”.
06Apr
Staff Management; both Yourself and Others
Staff Management Covers an Enormous Area Staff management is crucial to the sustainable operation of your business. Labour is often one of the largest costs in a business. Its is also often a relatively fixed cost so can have a big impact of profit during a downturn. Managing staff successfully is...