You will be familiar with the martial arts concept of “belts” to show what level of proficiency a person has reached.
We use the same idea with and owner’s management proficiency.
All managers started with a “white belt”. Over time, they built up proficiency in various management skills and would likely be ranked at a higher belt now.
12Faces ranks a lot of its information by ‘belt’ colour so you have an idea of its degree of difficulty. Most of our material is White and Yellow belt as that is where we feel we can be of the most help. By the time you are Blue belt and better, you are probably seeking specific advice far to specific and detailed for us to be able to cover all your requirements.
If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.
Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as...
The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who...
Gross Margin Analysis opens the door to understanding the complex interactions between Revenue, COGS (Cost of Goods Sold or Operating Expenses) and Gross Profit. It can be hard to understand why (e.g.) Revenue is going up but Gross Profit is going down! Gross Margin also lets you measure the operating...
Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well. Learn how to tuneup your website. When you designed your website, it probably represented the "state of the art" in your mind. Over time, you will have fresh insights into what...
The Theory of Constraints (TOC) is an important optimising technique that focuses on improving the throughput of work at the (usually) single bottleneck or constraint in the workflow.
This Skills Module draws together a number of the 12Faces articles on the subject. One research project demonstrated that 89% of improvement...
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Building a Sustainable Business
The 12Faces Mission is your Sustainable Business Success (SBS).Here we expand on our approach to establishing and maintaining sustainability in your business discussed in our Mission Description.Briefly, your business is Sustainable indefinitely if you have an acceptable income, acceptable workload and acceptable stress.We use the term "Ratchet"...
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Tune Your Business PerformanceLow Risk Steps to Ratchet Up Improvement
Big Leaps Forward are Part of your Business Success
Just as Important is Sustaining those Improvements
Our Ratchet System Ensures Best Practice
Improve Your Business at Your Own Pace and Direction
All Part of our Mission for Your Sustainable Business Success
Don't Slip Back. Our Ratchets...
When a HiPPO (highest paid person’s opinion) is in play during staff meetings, it is doubtful that your enterprise is relying on data to inform decision-making. In fact, the HiPPO effect will be killing debate in your team meetings. Is your business making decisions based on what the HiPPO wants...
Price is a major determinant of the profitability of your business! A price change of as little as 1% can often lead to profit increases of up to 11%. A consultant study across 1,200 major businesses found that a 1-2% increase in price, assuming demand remained constant, on average would have increased...
Would you be interested in knowing a way to increase your business by 16 times! Got your attention? The following material gives an insight into how this is possible.