How to Design and Create Business Plans

Step one for business leaders planning their business’s future is to build a business plan. Are you struggling to build a comprehensive strategy for your business? 12Faces has a simplified process that will have you complete your strategy within 1 hour. Learn how to build a business plan and in the process create a well rounded, considered, portfolio of planning tools. Simplify staff decisions by having your strategy documented for them to follow. Make it easier to grow your business or plan for an exit. 12Faces provides Leaders with all the tools they need.

Small Business Strategy Consultant and Coach

24/7 Strategy Solution for Small Business In a big business, the Chief Financial Officer (CFO) has the vital role of strategy coach and tracking what's going on and using that information to recommend future strategy. Most likely, you are too small to afford a CFO on staff at the moment! So you are...

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Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

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How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand".   From there,  a business leader can develop a "personality", or "brand identity", for their business that is part...

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How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

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How to use StrategyTrees for Effective Strategic Planning

Every type of Enterprise faces the need to develop a Strategy and then implement it.  12Faces has been doing this in its own businesses for many years and we have developed a very practical approach which we share with you here. This is a blue belt article.

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Strategy KnowledgeBase

Conundrum!  You want to grow your business but don't have time to study! Separate the important Business Strategy "Wheat" from the packaging "Straw" Books and articles are an invaluable source of business strategy wisdom.  But they have many shortcomings: There is comparatively little "wheat" and a lot of packaging "Straw" you have to...

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Strategic Campaigns

Successful businesses often have longer term, more strategic, improvement campaigns  Strategy Campaign Bundles to Cover Common Strategic Thrusts  These collections of strategic opportunities from ProfitSavvy are bundled together with a specific outcome in mind 1. My Business is in Trouble, tell me about Turnaround90 If you have a serious accident, you visit the hospital emergency Room They...

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