Are you putting off marketing planning? Going with the flow of the latest fads? Are you attracting a lot of customers who are not suited to your products or services? Put some time into developing a plan, you will see the benefits. Create leads (potential customers) who enter your Sales Funnel and come out the other end as buyers. Marketing Planning is an essential step for any sales process. Find out the marketing channels that are best suited to your business. Learn about the 80/20 Rule – 80% of your sales come from 20% of your customers. Learn how to choose a brand name that will work for you, not just sound good. Understand how to out smart your competition. Read on for a lot more information.
04Apr
Unique Selling Proposition (USP): What is it?
Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line. To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...