Marketing Channels: How to Choose the Best for Your Business
The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who buy from you. This is an introductory article to assist you to begin to shortlist suitable Marketing channels. Yellow Belt.
How the Profit Flywheel Accelerates Your Business
This is the 12Faces structured roadmap to growing your business. We use the flywheel to explain the structure of the material. It is one of many possible roadmaps to growth. Use it as a suggestion tool to incorporate into your business planning. Yellow Belt
SM2.0 80/20 Principle – 16 Times More Productive
Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards. Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent. This implies that: 80% of your […]
How to Prioritise Business Plans
When you are planning the next steps for your business improvement, there are usually several changes that you could choose from. You believe all these steps will improve your business on your path to Sustainable Business Success. The problem is, it can be very confusing to decide which, of the many things that you could potentially do, is actually the next best step to do. This article provides a method for you to work out which is the best next step. Yellow Belt
Realistic Small Business Planning (NID52)
Conventional business planning methods often don’t suit small business owners. But it is important to know where you’re going and why, and that your strategy is sound. We have developed a planning system we think is better tuned to the needs and realities of small business. Let me outline the concepts of our small business […]
C6: Local Search Marketing Improvement
When Local Search Marketing is Important Local search marketing applies to any business that has a catchment area that draws clients into the business. Examples abound but include; dentists, massage therapy, retail shops, restaurants etc. Local search refers to the process used by potential clients to find (“search”) for your business. If they can’t easily […]
Unique Selling Proposition (USP): What is it?
Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line. To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers to their grocery store. “Unique Selling Proposition” (USP) is the business term used for differentiating yourself from your competitors. If your business needs to be differentiated to stand out, you need to think long and hard about your USP as part of your strategy. Yellow Belt.
How to Choose Service and Location Keywords
One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on; the search terms (keywords) that people will use to find you and what geographic areas to focus on as your catchment area so you can be strong in the relevant search terms To get a video […]
How to Choose a Brand Name
A brand gives your actual and potential clients a “hook” which they can use to remember that you exist. Every business has a business name and that is the start of their “brand”. From there, a business leader can develop a “personality”, or “brand identity”, for their business that is part of what attracts their customers. This article introduces several useful external references that are worth reading to find your first, or next, “brand name” Yellow Belt
Introducing Mission Control
12Faces Mission Control app is a one-stop tool that brings all the vital information on your marketing and business health together in one place and in a convenient format. Mission Control is purpose-built for Local Search Marketing businesses. These are business that provide services to a local catchment area and wish to improve their marketing […]