Tag - Marketing Planning: How and Why

Are you putting off marketing planning? Going with the flow of the latest fads? Are you attracting a lot of customers who are not suited to your products or services?  Put some time into developing a plan, you will see the benefits. Create leads (potential customers) who enter your Sales Funnel and come out the other end as buyers. Marketing Planning is an essential step for any sales process. Find out the marketing channels that are best suited to your business. Learn about the 80/20 Rule – 80% of your sales come from 20% of your customers. Learn how to choose a brand name that will work for you, not just sound good. Understand how to out smart your competition. Read on for a lot more information.

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

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Business Changes Planning: How to Choose Next Step

When you are planning the next steps for your business improvement, there are usually several changes that you could choose from. You believe all these steps will improve your business on your path to Sustainable Business Success.  The problem is, it can be very confusing to decide which, of the many...

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How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand".   From there,  a business leader can develop a "personality", or "brand identity", for their business that is part...

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How the Profit Flywheel Accelerates Your Business

This is the 12Faces structured roadmap to growing your business. We use the flywheel to explain the structure of the material. It is one of many possible roadmaps to growth. Use it as a suggestion tool to incorporate into your business planning. Yellow Belt

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SM2.0 80/20 Principle – Double Sales, Triple Profits

Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards.Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent.This implies that:80% of...

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Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

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Adwords Used to Test Marketing Ideas

Google Says Will Handle Campaign Management In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out. “We’ll focus on your campaigns, so you can focus on your business.” That’s the headline in an email some advertisers have begun receiving from Google Ads...

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All About Email Marketing, SEO and Gaining Consumer Trust

Tips for Email Marketing in 2019 While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down. However, not every company or organisation does it right. Many...

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How To Increase Your Business Sales

How to Maximise A Customer's Lifetime Value Many businesses fail to understand the tremendous multiplier effect on their profit that properly grooming their clients can offer. One of the most powerful multipliers on your profit can be the Lifetime Value (LTV) of a customer. The Lifetime Value (LTV) of any customer is: Average Purchase...

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