Marketing Planning: How and Why

Are you putting off marketing planning? Going with the flow of the latest fads? Are you attracting a lot of customers who are not suited to your products or services? Put some time into developing a plan, you will see the benefits. Create leads (potential customers) who enter your Sales Funnel and come out the other end as buyers. Marketing Planning is an essential step for any sales process. Find out the marketing channels that are best suited to your business. Learn about the 80/20 Rule – 80% of your sales come from 20% of your customers. Learn how to choose a brand name that will work for you, not just sound good. Understand how to out smart your competition. Read on for a lot more information.

06JunJune 6, 2023

How to Choose Service and Location Keywords

One of the most important steps when setting up a Local Services Digital Marketing strategy is to decide on;the search terms (keywords) that people will use to find you and what geographic areas to focus on as your catchment area so you can be strong in the relevant search termsTo get...

By Scott WilliamsD1.2 Marketing and Profits, Local Search Marketingkeyword, Marketing Planning: How and Why0 Comments

30MayMay 30, 2023

Introducing Mission Control

12Faces Mission Control app is a one-stop tool that brings all the vital information on your marketing and business health together in one place and in a convenient format.Mission Control is purpose-built for Local Search Marketing businesses. These are business that provide services to a local catchment area and wish...

By Scott WilliamsMission ControlBusiness Planning, Marketing Planning: How and Why, SEOComments Off

23MayMay 23, 2023

Realistic Small Business Planning (NID52)

Conventional business planning methods often don't suit small business owners.But it is important to know where you're going and why, and that your strategy is sound.We have developed a planning system we think is better tuned to the needs and realities of small business.Let me outline the concepts of our...

By Scott WilliamsBusiness Planning, D9 Business Planning and ExecutionBusiness Planning, Marketing Planning: How and Why0 Comments

31MarMarch 31, 2023

Local Area Marketing Nugget (NID44)

The following is a Transcript of the Video and Podcast on these buttons Local Area Marketing Video Local Area Marketing Podcast More Marketing Topics Nugget 44: Local Area Marketing TranscriptToday, we're going to talk about local area marketing. So there's lots of different goals for marketing plans. This particular one is most appropriate for...

By Scott WilliamsD1.2 Marketing and ProfitsMarketing, Marketing Planning: How and Why, Nugget, SEO0 Comments

20FebFebruary 20, 2023

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

By Scott WilliamsD1.2 Marketing and ProfitsBlue Belt, Internet, Lead Generation For Sales Conversion, Marketing Planning: How and Why, Pay Per Click (PPC), Sales, Startup Business0 Comments

06FebFebruary 6, 2023

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

By Scott WilliamsD1.2 Marketing and ProfitsDiscount Solutions: Pricing Strategies, Lead Generation For Sales Conversion, Marketing, Marketing Channels: Lead Generation, Marketing Planning: How and Why, Sales and Marketing System: Funnels, Startup Business, Yellow Belt0 Comments

04AprApril 4, 2022

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line. To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

By Scott WilliamsBusiness Planning, D9.1 Business PlansBusiness Planning, Distributors and Agents, Marketing, Marketing Planning: How and Why, Startup Business, Yellow Belt0 Comments

01AugAugust 1, 2021

Business Changes Planning: How to Choose Next Step

When you are planning the next steps for your business improvement, there are usually several changes that you could choose from. You believe all these steps will improve your business on your path to Sustainable Business Success. The problem is, it can be very confusing to decide which, of the many...

By Scott WilliamsBusiness Planning, D9.2 Execute a Business Plan, G4: Executing Business GrowthBusiness Growth Planning, How to Prioritise Tasks, Marketing Planning: How and Why, Sustainable Business0 Comments

27JulJuly 27, 2021

Fixing Poor Sales Revenue

Poor and unsatisfactory Sales Revenue is a common problem for businesses. A weakness in Sales Revenue will normally contribute to unsatisfactory Profit levels. Since all Profit starts with a Sale, fixing poor Sales is a good place to start any remedial work on your business. Yellow Belt

By Scott WilliamsD1 Grow RevenueCustomer Retention Strategies, Marketing Planning: How and Why0 Comments

24MarMarch 24, 2020

How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand". From there, a business leader can develop a "personality", or "brand identity", for their business that is part...

By Scott WilliamsBusiness Planning, D9.1 Business PlansBusiness Planning, Marketing, Marketing Planning: How and Why, Startup Business, Strategy Tree, Yellow Belt0 Comments

Tag - Marketing Planning: How and Why

How to Choose Service and Location Keywords

Introducing Mission Control

Realistic Small Business Planning (NID52)

Local Area Marketing Nugget (NID44)

Powerful Marketing with Google Adwords

Marketing Channels: How to Choose the Best for Your Business

Unique Selling Proposition (USP): What is it?

Business Changes Planning: How to Choose Next Step

Fixing Poor Sales Revenue

How to Choose a Brand Name

How about a brainstorming partner, to save you some precious time?