Marketing Planning: How and Why

Are you putting off marketing planning? Going with the flow of the latest fads? Are you attracting a lot of customers who are not suited to your products or services? Put some time into developing a plan, you will see the benefits. Create leads (potential customers) who enter your Sales Funnel and come out the other end as buyers. Marketing Planning is an essential step for any sales process. Find out the marketing channels that are best suited to your business. Learn about the 80/20 Rule – 80% of your sales come from 20% of your customers. Learn how to choose a brand name that will work for you, not just sound good. Understand how to out smart your competition. Read on for a lot more information.

20FebFebruary 20, 2023

Powerful Marketing with Google Adwords

The Google AdWords service offers you both a marketing media and a laboratory to test your marketing ideas and even the potential direction and viability of your start-up business. For a comparatively small cost, you can quickly get enormously valuable insights into your actual or potential market. Blue Belt

By Scott WilliamsD1.2 Marketing and ProfitsBlue Belt, Internet, Lead Generation For Sales Conversion, Marketing Planning: How and Why, Pay Per Click (PPC), Sales, Startup Business0 Comments

06FebFebruary 6, 2023

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel. From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

By Scott WilliamsD1.2 Marketing and ProfitsDiscount Solutions: Pricing Strategies, Lead Generation For Sales Conversion, Marketing, Marketing Channels: Lead Generation, Marketing Planning: How and Why, Sales and Marketing System: Funnels, Startup Business, Yellow Belt0 Comments

04AprApril 4, 2022

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line. To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

By Scott WilliamsD9.1 Business PlansBusiness Planning, Distributors and Agents, Marketing, Marketing Planning: How and Why, Startup Business, Yellow Belt0 Comments

01AugAugust 1, 2021

Business Changes Planning: How to Choose Next Step

When you are planning the next steps for your business improvement, there are usually several changes that you could choose from. You believe all these steps will improve your business on your path to Sustainable Business Success. The problem is, it can be very confusing to decide which, of the many...

By Scott WilliamsD9.2 Execute a Business PlanBusiness Growth Planning, How to Prioritise Tasks, Marketing Planning: How and Why, Sustainable Business0 Comments

27JulJuly 27, 2021

Fixing Poor Sales Revenue

Poor and unsatisfactory Sales Revenue is a common problem for businesses. A weakness in Sales Revenue will normally contribute to unsatisfactory Profit levels. Since all Profit starts with a Sale, fixing poor Sales is a good place to start any remedial work on your business. Yellow Belt

By Scott WilliamsD1 Grow RevenueCustomer Retention Strategies, Marketing Planning: How and Why0 Comments

24MarMarch 24, 2020

How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand". From there, a business leader can develop a "personality", or "brand identity", for their business that is part...

By Scott WilliamsD9.1 Business PlansBusiness Planning, Marketing, Marketing Planning: How and Why, Startup Business, Strategy Tree, Yellow Belt0 Comments

20DecDecember 20, 2019

How the Profit Flywheel Accelerates Your Business

This is the 12Faces structured roadmap to growing your business. We use the flywheel to explain the structure of the material. It is one of many possible roadmaps to growth. Use it as a suggestion tool to incorporate into your business planning. Yellow Belt

By Scott WilliamsD9.1 Business PlansBusiness Planning, BusinessGrowth, Cash Flow Performance, Cash Flow Tools and Liquidity Management, Financial Ratio Analysis, Good Decision Making, Marketing Planning: How and Why, Planning, Profit, Yellow Belt1 Comment

10JunJune 10, 2019

SM2.0 80/20 Principle – Double Sales, Triple Profits

Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards.Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent.This implies that:80% of...

By Scott WilliamsBusiness Skills Modules, D1.1 Sales Processes and Profits80/20, How to Manage Outsourcing, Lead Generation For Sales Conversion, Marketing Planning: How and Why, Merchandise Planning, Optimizing, Outsource Sales and Marketing, Products, Profit, Project Management System, Raising the Price: Pricing Strategies, Sales, Sales and Marketing System: Funnels0 Comments

18FebFebruary 18, 2019

Adwords Used to Test Marketing Ideas

Google Says Will Handle Campaign Management In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out. “We’ll focus on your campaigns, so you can focus on your business.” That’s the headline in an email some advertisers have begun receiving from Google Ads...

By Scott WilliamsD1.2 Marketing and ProfitsMarketing Planning: How and Why, Sales Blog0 Comments

18FebFebruary 18, 2019

All About Email Marketing, SEO and Gaining Consumer Trust

Tips for Email Marketing in 2019 While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down. However, not every company or organisation does it right. Many...

By Scott WilliamsD1.2 Marketing and ProfitsMarketing Planning: How and Why, Sales Blog0 Comments

Tag - Marketing Planning: How and Why

Powerful Marketing with Google Adwords

Marketing Channels: How to Choose the Best for Your Business

Unique Selling Proposition (USP): What is it?

Business Changes Planning: How to Choose Next Step

Fixing Poor Sales Revenue

How to Choose a Brand Name

How the Profit Flywheel Accelerates Your Business

SM2.0 80/20 Principle – Double Sales, Triple Profits

Adwords Used to Test Marketing Ideas

All About Email Marketing, SEO and Gaining Consumer Trust

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