Tag - Business Planning

Many business owners struggle with business planning. Do you really need one? Go to these articles for the business continuity planning steps. Step through the process and understand its importance. Learn how to do a one page vision statement in under an hour. Once you have your vision, the next step is to decide the destination for your business. Additionally, once you have a clear business plan, it will be easier for your staff to make decisions. Learn about the Boston Consulting Group matrix; Agile and Sprints; building a Sustainable Business; StrategyTrees; Sensitivity Analysis; quick goal setting. All successful businesses have a plan. Are you uncertain about your direction? Go to the article “How to do a Rapid Planning Outline When Uncertain”. Also included is information about product innovation; line extensions; unique selling propositions; positioning statements and much more. Has your business been operating for a while. Look at the 12Faces tune-up menu. Here, you will learn about throughput; over and under stocking and others which, ultimately, will effect your future direction.

Unique Selling Proposition (USP): What is it?

Your competitors usually offer, essentially, the same goods and services as your own. Example: Consider retail grocery shops where every shop offers, by and large, the same product line.  To stand out from the crowd, the shop needs to differentiate themselves in the minds of the consumers. This is to bring buyers...

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Business Problem Solving and Decision Making Tools

Inundated With Business Problems? Are you struggling with the business problem solving process? Would you love someone to brainstorm these problems with? Learn about the 5 whys and 5 Hows and how to solve complex problems. Drowning In Demands On Your Time? Learn about the 80/20 Rule and prioritise the problems you...

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Sales and Marketing: How to Improve

Are Sales and Marketing Overwhelming? Your business Revenue is declining but you are not sure why? Overhauling your Sales & Marketing is a great way to increase leads that convert, therefore increasing your Revenue. Sales Leads Declining? Rudderless Marketing Strategy? Not enough leads, leads coming to you but not converting - overhaul your...

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Sustainable Business Success Learning Resources

Following is a list of the Campaigns, Skills Modules and Leader's Briefing articles that may be relevant to your business.Expect Campaigns to take a month or more to complete and Skills Modules around a month.Leader's Briefings are articles that will inform you of further study that can be done. Campaigns A Campaign is...

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How to Choose a Brand Name

A brand gives your actual and potential clients a "hook" which they can use to remember that you exist. Every business has a business name and that is the start of their "brand".   From there,  a business leader can develop a "personality", or "brand identity", for their business that is part...

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How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

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How to use StrategyTrees for Effective Strategic Planning

Every type of Enterprise faces the need to develop a Strategy and then implement it.  12Faces has been doing this in its own businesses for many years and we have developed a very practical approach which we share with you here. This is a blue belt article.

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Strategy KnowledgeBase

Conundrum!  You want to grow your business but don't have time to study! Separate the important Business Strategy "Wheat" from the packaging "Straw" Books and articles are an invaluable source of business strategy wisdom.  But they have many shortcomings: There is comparatively little "wheat" and a lot of packaging "Straw" you have to...

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