Target people who will become buyers of your product by selecting the correct Marketing Channels for you business. They will be directed to the top of your Sales Funnel to be converted to buying customers. There are an enormous number of Marketing Channels, both digital and non-digital. The articles here cover areas in both realms. Some are: blogs; SEO; traditional advertising; website content marketing; email marketing; affiliate programs amongst many more. Work through the list of Marketing Channels to see which is the most appropriate for your business. Are you a start up or existing business? See the options for each of these and points to consider. Learn how to experiment with your channels using the PDCA cycle.
04Apr
Tracking the Buyer’s Journey Nugget (NID45)
The following is a Transcript of the Video and Podcast on these buttons Buyer's Journey Marketing Video Buyer's Journey Marketing Podcast More Marketing Topics This Nugget introduces Marketing the Buyer's Journey though the several stages that lead up to a sale.In order to get good sales, you have to address each of these stages...