Tag - Marketing Channels: Lead Generation

Target people who will become buyers of your product by selecting the correct Marketing Channels for you business. They will be directed to the top of your Sales Funnel to be converted to buying customers. There are an enormous number of Marketing Channels, both digital and non-digital. The articles here cover areas in both realms. Some are: blogs; SEO; traditional advertising; website content marketing; email marketing; affiliate programs amongst many more. Work through the list of Marketing Channels to see which is the most appropriate for your business. Are you a start up or existing business? See the options for each of these and points to consider. Learn how to experiment with your channels using the PDCA cycle.

Marketing Channels: How to Choose the Best for Your Business

The term Marketing Channel refers to avenues that you can use to direct people, who may be interested in your product (called Leads) , into the very top of your Sales Funnel.  From here, they move down stages in your Sales Funnel while you try to convert them to customers who...

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