One of the powerful lessons we can learn from Legendary Cashflow wizards is how they use “other people’s money” to painlessly finance the rapid growth of their businesses.  Amazon grew gangbusters for many years using its suppliers’ funds; and it did it without paying income tax.  It’s well worth seeing if we can use their approaches in our own businesses.  Yellow Belt

Elsewhere in 12Faces we make the point that Cashflow should be the goal of your business rather than Profit (see the Cashflow Beats Profit article)

See how Amazon and Dell used cashflow much more creatively than conventional retailers Walmart and Costco.

We are using the term Cash Conversion Cycle (CCC) in this article (see the CCC article). If this is new to you, please read this specialist, article to learn about this valuable metric.

The quick take away is that it measures how quickly you get the cash from a sale. Fewer days is better than more days in the CCC.

Dell Computers

When Michael Dell was growing his well-known computer company, Dell Computers, he started out with a Cash Conversion Cycle (CCC) that was 63 days.

This meant that a dollar spent at the front of his business, to buy raw materials or pay expenses, took 63 days to be returned to the Company Piggy Bank as cash.

Dell managers realised that this was an important issue governing how fast the Company could grow so they focused a lot of attention on reducing this figure.

By the time the then Chief Financial Officer left the business 10 years later, the CCC was negative 21 days.

This meant that they received their money 21 days before they had to spend it.

The principle reason for this amazing turn around was the fact that Dell, at the time, sold its computers before they were constructed and delivered to the owner.

They had the owner’s cash in hand before commencing to build the machine.

This was in stark contrast to their competing micro-computer companies who built their machines, dispatched them for display at IT shops and waited for a customer to purchase them.

It is quite possible, when working out your own Cash Accelerator program, that you can make substantial reductions in your present CCC period.


Amazon is a master of using Cashflow to funds its growth.

The graph below shows that it has been making hardly any Profit, comparatively, but its operating Cashflow has been growing hand over fist.

Amazons cash machine


How does it do this?

Its Cash Conversion Cycle was negative 30.6 days at one point meaning it collected the cash from its customers a whopping 30.6 days before it had to pay its suppliers.

Amazon had the use of that money for 30.6 days – and it was really someone else’s money (their suppliers)!

Retailers compared

We can compare Amazon CCC figures with those of other massive retailer businesses like Walmart and Costco. These are giant US shopping companies.
Even in this company, Amazon stands out; but maybe for a different reason. See the following graph. 

Walmart and Costco

(Graphs source

Actually, it isn’t excellent Inventory management that produces cash quickly that distinguishes Amazon from Walmart and Costco.

Walmart has an “inventory velocity” similar to Amazon’s while Costco, with its limited selection, turns its inventory substantially faster.

Walmart and Costco also both get paid by customers more quickly than Amazon does.

Where Amazon stands out is how excruciatingly long it takes to pay its suppliers — 95.8 days on average in 2013, according to Morningstar, compared with 30.1 for Costco and 38.5 for Walmart.

A Takeaway

Clearly, a good CCC means others are financing your business for you.

The question to ask yourself is, can we do the same thing somehow?

Many Internet businesses can because customers pay before or at the time of delivery.


Refer to other articles on improving cashflow – Cashflow menu.

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