How to use Adwords to Test your Business Strategy

Adwords for Strategy

An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet.  Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain about. Blue Belt

KPI and OKR for Team Guidance

Throughout 12Faces Accelerator Programs, we give you a great deal of “homework” to do.  So much, in fact, that it can seem overwhelming and you just grind to a halt at the prospect.  This is not just you; its the normal response when faced with a lot to do. 

This article is a Yellow Belt tool to help you manage all the “stuff” to do.  A more powerful approach has been developed for managing e.g. massive software projects.

It is variously called “Agile” or “Scrum” and we will discuss it more in a Blue Belt article.

Mission Control

This is a Placeholder. More information will be added soon. Mission Control is our computer and mobile app to co-ordinate all the activities of your business between staff.  It covers daily ToDo tasks, weekly and fortnightly sprints and longer term quarterly and 3 year GamePlans. It is part of our “Work Smarter, Not Harder” family […]

Falling Profit Diagnostic availability

oops We are working on an updated version of our Falling Profit Diagnostic and it is not quite ready for you to buy We apologize for any inconvenience As compensation, we would like to give you access to the Diagnostic entirely for FREE when it becomes available shortly. Email us to register for a FREE […]

Profit Diagnostic availability

oops We are working on an updated version of our Profit Diagnostic and it is not quite ready for you to subscribe We apologize for any inconvenience As compensation, we would like to give you access to the Diagnostic entirely for FREE for the first month when it becomes available shortly. Email us to register for […]

How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business.

Positioning is how you want to be perceived in the minds of your target audience.

Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them “who you provide what service/product to”.

What’s In It For Me (WII-FM)

A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate “What’s in it for me (WIIF)” to their customers.  Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on USP’s at the article: Unique Selling Proposition (USP)

How to Calculate Time to Produce each Product with Takt Time

Takt is the German word for the baton that an orchestra conductor uses to regulate the tempo of the music. Takt time may be thought of as a measurable beat time, rate time or heartbeat.

Takt time is the average time between the start of production of one unit and the start of production of the next unit, when these production starts are set to match the rate of customer demand.

In Lean, Takt time is the rate at which a finished product needs to be completed in order to meet customer demand.  Blue Belt

How to Boost Your Accounts Receivable

Accounts Receivable: “The process of collecting money your customers owe you.”  Failure to have this process working well leads to insufficient cashflow and is a major contributor to business failure.  Ignore it at your peril!  Yellow Belt 

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