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How to use Adwords to Test your Business Strategy

Adwords for Strategy An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet.  Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain...

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What’s In It For Me (WII-FM)

A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate "What's in it for me (WIIF)" to their customers.  Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on...

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How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

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How to Calculate Time to Produce each Product with Takt Time

Takt is the German word for the baton that an orchestra conductor uses to regulate the tempo of the music. Takt time may be thought of as a measurable beat time, rate time or heartbeat. Takt time is the average time between the start of production of one unit and the...

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How to Boost Your Accounts Receivable

Accounts Receivable: "The process of collecting money your customers owe you."  Failure to have this process working well leads to insufficient cashflow and is a major contributor to business failure.  Ignore it at your peril!  Yellow Belt 

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