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How to Build a Positioning Statement for your Business

Positioning is a mission critical identity tool for any business. Positioning is how you want to be perceived in the minds of your target audience. Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them...

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What’s In It For Me (WII-FM)

A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate "What's in it for me (WIIF)" to their customers.  Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on...

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How to Calculate Time to Produce each Product with Takt Time

Takt is the German word for the baton that an orchestra conductor uses to regulate the tempo of the music. Takt time may be thought of as a measurable beat time, rate time or heartbeat. Takt time is the average time between the start of production of one unit and the...

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How to Boost Your Accounts Receivable

Accounts Receivable: "The process of collecting money your customers owe you."  Failure to have this process working well leads to insufficient cashflow and is a major contributor to business failure.  Ignore it at your peril!  Yellow Belt 

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How the Plan/Do/Check/Act (PDCA) Cycle Builds Important Routines

The business world is full of uncertainty.  Many managers cross their fingers, build the planned addition to their business in its entirety, or their start-up, then launch it and pray.  The most common outcome from this approach is - failure or, at best, mediocre success.  Starting with the auto industry...

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How to Plan for Manufacturing Industries

Manufacturing Manufacturing businesses typically import raw materials and convert them into products that are passed down the chain to later manufacture as parts or to wholesalers & retailers as fully finished products for sale to consumers. Learn how to plan for manufacturing industries. Despite the huge range of products they manufacture, they...

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Resources for Wholesale / Retail Industries

Wholesale/Retail Wholesale and Retail business focus on importing products from a number of manufacturers or downstream wholesalers in bulk.  They then repackage this into smaller quantities of a size that their customers want to purchase. They make their money from a markup on the price they pay for the product they...

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How to Manage a Stable Business

Much of what is written in the business literature is focused on growth businesses.  However, it is likely that the majority of smaller businesses are not focused on growth but are happy to sail along as they are.  This can be for various reasons; owners don't want the risk, the long...

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