How to use Adwords to Test your Business Strategy
Adwords for Strategy An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet. Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain about. Blue Belt Having […]
Sensitivity Analysis: Measuring Impact
What is Sensitivity Analysis? It is the process of determining the impact a fixed percentage change in the thing being measured has on the overall performance. As an example of a Sensitivity Analysis a real life test on 1000 European businesses showed that a change in product price by 1% had an average 11% change […]
How the Plan/Do/Check/Act (PDCA) Cycle Builds Important Routines
The business world is full of uncertainty. Many managers cross their fingers, build the planned addition to their business in its entirety, or their start-up, then launch it and pray. The most common outcome from this approach is – failure or, at best, mediocre success. Starting with the auto industry and then moving to the start-up industry, smart managers are dramatically reducing their risk by doing a series of experiments that let them “fail fast” and cheaply if their idea does not have legs. This approach substantially speeds up the migration to a profitable new avenue for the business. Learn the process of the PDCA Cycle This is a Yellow Belt (Introductory) article.
Living with a Cash Cow
One of the stages in a business lifecycle is known as the Cash Cow stage. Essentially, it is a stage when the business is optimised for profit rather than growth. This life stage ultimately comes to most businesses and/or their Business Leaders. Read more about managing a Cash Cow in this article. Yellow Belt
Are Line Extensions for You?
The term Line Extensions refers to making a number of variations of an original product in order to create more sales. Using Laundry powder as an example, line extensions might include ‘for colours’, ‘for top loading machines’, ‘extra tough stains’ and so on. See how and when you can use this marketing technique. Yellow Belt
How to Plan for Manufacturing Industries
Manufacturing
Manufacturing businesses typically import raw materials and convert them into products that are passed down the chain to later manufacture as parts or to wholesalers & retailers as fully finished products for sale to consumers. Learn how to plan for manufacturing industries.
Despite the huge range of products they manufacture, they all share a number of processes that 12Faces covers with helpful resources. Yellow Belt
How to Build a Positioning Statement for your Business
Positioning is a mission critical identity tool for any business.
Positioning is how you want to be perceived in the minds of your target audience.
Positioning is the behind the scenes structuring of an identity for your business. The customer is not aware of it, but it manages to convey to them “who you provide what service/product to”.
What’s In It For Me (WII-FM)
A good Unique Selling Proposition (USP) must clearly identify the elements of your goods and services that indicate “What’s in it for me (WIIF)” to their customers. Customers are only interested in why your business is good for them; not why it might be a nice business in general. Further reading on USP’s at the article: Unique Selling Proposition (USP)
Meeting Cycles
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Mission Control
This is a Placeholder. More information will be added soon. Mission Control is our computer and mobile app to co-ordinate all the activities of your business between staff. It covers daily ToDo tasks, weekly and fortnightly sprints and longer term quarterly and 3 year GamePlans. It is part of our “Work Smarter, Not Harder” family […]