How to Improve Sales Processes and Resulting Profits
Selling to a customer is a journey or process called a sales funnel. This is from before they know about you until they purchase; and preferably return again and again to purchase. Sales is considered the specific process of moving people from ‘expressing interest’ to an actual ‘purchase’. Are your potential clients failing to convert to purchasers? Are you struggling to find a reason for them not converting to a purchase? Working through the sales funnel path will highlight the problem area for you. Access the relevant information articles under this information resources category heading.