Powerful Benefits from Sales Funnel Optimisation
Learn from the following sources how to improve your Sales Funnel and increase sales. Yellow Belt Theory of Constraints (TOC) to Optimise Sales Funnel The Sales Funnel is a well-known method of describing the several layers that a possible customer needs to pass through en route to becoming a customer. Each layer contributes more information about […]
SM2.0 80/20 Principle – 16 Times More Productive
Introducing the 80/20 Principal The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards. Taken literally, this means that 80 percent of what you achieve in your job comes from 20 percent of the time spent. This implies that: 80% of your […]
SM1.0 How 1% Price Change Gave 11% Profit Increase
Price is a major determinant of the profitability of your business! A price change of as little as 1% can often lead to profit increases of up to 11%. A consultant study across 1,200 major businesses found that a 1-2% increase in price, assuming demand remained constant, on average would have increased the company’s profit by 11%. […]
5 Whys Meets Sales Funnel
The sales funnel concept refers to the process of tipping sales “leads” into the top of a “funnel”. They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel. The 5 Why technique is a method of working out why something is not working or has gone […]
C6: Local Search Marketing Improvement
When Local Search Marketing is Important Local search marketing applies to any business that has a catchment area that draws clients into the business. Examples abound but include; dentists, massage therapy, retail shops, restaurants etc. Local search refers to the process used by potential clients to find (“search”) for your business. If they can’t easily […]
Check Local Search Marketing Performance
Rely on Digital Marketing to Bring in Local Customers? You Need This! Many businesses draw customers from local areas by relying on search engine search results for relevant key phrases. Typical service businesses relying on Local Search Marketing to find customers include dentists, trade contractors, therapists and lawyers. Typical retail businesses relying on Local Search Marketing […]
Digital Marketing for Local Small Businesses
Local Search Marketing is a very important tool for local small service businesses which draw on a local catchment area to find new customers. Our digital marketing services are designed to be easy to use for businesses that sell services locally, like the building trade, health professionals, architects and accountants. Also, for retail businesses that draw […]
How To Increase Your Business Sales
How to Maximise A Customer’s Lifetime Value Many businesses fail to understand the tremendous multiplier effect on their profit that properly grooming their clients can offer. One of the most powerful multipliers on your profit can be the Lifetime Value (LTV) of a customer. The Lifetime Value (LTV) of any customer is: Average Purchase x […]
Buyers Journey
This article will cover a buyers journey through the sales process of your business.